Marketing Command Center
One view across advertising and admissions
Performance overview
Last 30 days · All platforms · CRM-confirmed results
Ad spend
₹18.34L
↑ 8.4% vs previous period
CRM leads
2,846
↑ 12.1% vs previous period
Applications
397
↑ 5.7% vs previous period
Admissions
84
↑ 9.1% vs previous period
CRM ROAS
4.76×
↑ 3.2% vs previous period
Lead trend
CRM leads received daily
Admission funnel
From platform lead to confirmed admission
100% of leads
84% of leads
14% of leads
3% of leads
Campaign performance
Matched with CRM applications and admissions
| Campaign | Platform | Spend | CRM leads | Applications | Admissions | CPA | Status |
|---|---|---|---|---|---|---|---|
MBA Winter 2027 — Search MBA | ₹4.29L | 486 | 84 | 19 | ₹5,102 | ● Active | |
B.Tech CSE — Lead Gen B.Tech | Meta | ₹3.62L | 793 | 91 | 17 | ₹3,983 | ● Active |
Management Programs — Search BBA/B.Com | ₹2.98L | 388 | 62 | 14 | ₹4,803 | ● Active | |
Campus & Placements — Awareness Branding | Meta | ₹2.19L | 421 | 38 | 7 | ₹5,776 | ● Learning |
MBA Remarketing — Demand Gen MBA | ₹1.69L | 254 | 49 | 11 | ₹3,447 | ● Active |
Data connections
Connection health and latest import
Google Ads
7 accounts · Updated today
Meta Ads
5 accounts · Updated today
Meritto CRM
1 workspace · Updated today
MBA Search is producing your strongest admission efficiency this month.
CRM-confirmed cost per application is 18% below the account average. B.Tech Meta lead volume is high, but application conversion is 4.8 percentage points lower. Review counselor response time and shift 8–10% of unspent budget toward MBA Search after checking impression share.